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“Defamiliarize the ordinary.”
—P A U L R A N D
Stones on a black and white grid give new meaning to an ordinary object.
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Detail of the artist Mark Wallinger’s 10000000000000000, 2012.
At the Anthony Reynolds Gallery and BALTIC Centre for Contemporary Art © the artist
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2 comments
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July 20, 2012 at 8:22 am
Peter Korchnak
Design quotes, yay! Good advice in this one, too. If everything’s already been invented, new inventions may need to come from subverting (defamiliarizing) the old ones. Culture-jamming interests me for that reason.
SwissMiss runs design quotes. My recent favorite, by Milton Glaser, that has encouraged me to no end: “I move things around until they look right.” If he, of all people, says that, there is yet hope for me.
July 20, 2012 at 12:21 pm
Jane Pellicciotto
They say there are no more totally original ideas, that the best ideas are new twists on what exists.
Somehow I find that more interesting.
I like Glaser’s quote. It speaks to the idea that there isn’t always a rationale (redundant?) for a design decision. Like the phrase “informed intuition.”