Comments on: Sticking to Your Guns Makes a Niche http://enoughgood.com/2012/10/15/sticking-to-your-guns-makes-a-niche/ fresh + local, business + brand wisdom Wed, 10 Apr 2013 17:09:18 +0000 hourly 1 http://wordpress.com/ By: Jane Pellicciotto http://enoughgood.com/2012/10/15/sticking-to-your-guns-makes-a-niche/#comment-764 Fri, 02 Nov 2012 20:55:42 +0000 http://enoughgood.com/?p=2865#comment-764 Eileen, I feel the same way. I know people who are constantly checking their blog or website stats. But when one person comes up to me personally and says they liked what the read, that’s more important to me. I can’t wait to hear about those “new ventures.”

]]> By: Jane Pellicciotto http://enoughgood.com/2012/10/15/sticking-to-your-guns-makes-a-niche/#comment-763 Fri, 02 Nov 2012 20:54:36 +0000 http://enoughgood.com/?p=2865#comment-763 That’s great to hear Monica. I’m glad it helps. I think we sometimes wait for success before we stick to our guns, rather than the other way around. Sort of an irony! Good luck with the business plan!

]]> By: Monica Borrell http://enoughgood.com/2012/10/15/sticking-to-your-guns-makes-a-niche/#comment-695 Mon, 15 Oct 2012 23:22:15 +0000 http://enoughgood.com/?p=2865#comment-695 Good food for thought (pun intended) for me now. I’m currently refining my new business concept into a business plan. Good stuff Jane!

]]> By: pisstkitty http://enoughgood.com/2012/10/15/sticking-to-your-guns-makes-a-niche/#comment-694 Mon, 15 Oct 2012 23:03:07 +0000 http://enoughgood.com/?p=2865#comment-694 I know in my “new ventures” if someone comes along and is all excited by what I offer, even if they don’t necessarily buy, that’s a satisfying moment.

]]> By: Jane Pellicciotto http://enoughgood.com/2012/10/15/sticking-to-your-guns-makes-a-niche/#comment-693 Mon, 15 Oct 2012 22:41:12 +0000 http://enoughgood.com/?p=2865#comment-693 Thanks for reading Erin! And I agree. A businesses can figure out what their niche is by identifying with the people who are likely to “get” what they’re about. It might be a little harder to find those people but when you do, you’ll get more like them.

]]> By: Erin Donley http://enoughgood.com/2012/10/15/sticking-to-your-guns-makes-a-niche/#comment-692 Mon, 15 Oct 2012 22:37:20 +0000 http://enoughgood.com/?p=2865#comment-692 LOVE what you’re saying here. Thanks so much!

I believe in finding a niche that isn’t about a DEMOGRAPHIC (moms, executives, light workers) — It’s about a PSYCHO-GRAPHIC which is the most common emotion that’s felt in the hearts of those who find us… no matter who they are.

For example, my niche is “Those who care deeply about having honest, (sometimes uncomfortable) conversations for the sake of better connection.”

No doubt, Chris Kimball knows his psychographic… he’s designed his whole marketing campaign/business to suite their style… super cool example!

Cheers ~ Erin Donley

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