I’m Jane Pellicciotto, sole proprietor of Allegro Design — a small studio with a big personality. I help elevate positive-change businesses and organizations by digging deep to clarify their vision and transform it into reality. I create branding tools and marketing strategies that allow you to easily share your vision with the people who matter most. I’m also brand manager and partner in Goodbookery, a collaborative self-publishing venture that is slowly rolling along.

If you:

• Are engaged and passionate about your product or service,

• Want to feel more confident about the direction your business is going,

• Want a trusted partner with shared values,

• Believe your challenges are actually opportunities, and

• Foster creativity, well-being, innovation or empowerment through your product or service,

and

• Need better branding and communication tools that free you to focus on your work,

…please get in touch and let’s talk about how I can help you succeed.

Sign up for my monthly e-pub, The Good Dirt, to get tips and inspiration for branding
and marketing your business.

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The blog: what is Enough Good?

• Enough good is the opposite of good enough. It’s about caring enough to do a good job, to ask the right questions, find the right truths, explore the right solutions.

• Enough good is about recognizing how much we all need, and taking only that. It’s about how to maximize our existing resources.

• Enough good is about contributing — personally or professionally — to ideas and efforts that empower people towards positive change.

What do I care about?

• Food issues, including health, supporting local farms, sustainable agriculture and changing our nation’s food policy

• Doing good work that is authentic, engaging, memorable and relevant

• Sustainability, including personal actions, helping mission-driven businesses, and using sustainable thinking in my design practice

• Smart business processes that benefit both parties — clear goals, good communication, collaboration

Please subscribe to the blog! Thanks for reading.

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I welcome your comments.

Enjoy!