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In the visual chaos of bookstores, my eye always settles on the logic and order of families of titles — collections, put out by a publisher, with a common visual system, a sort-of brand within a brand.
There’s a pleasing harmony to these single- or multi-author collections. And the viewer goes back and forth between the books’ unifying elements and their unique imagery. You’re able to pay more attention to the books’ art because of the common visual thread running across the individual titles.
As I look at my stack of current to-be-finished books, I consider the recent proclamation of the death of the book, so called by some bloggers and news outlets. This isn’t really what was declared. But Seth Godin, marketing guru, announced that he would no longer publish (e-books included) the traditional way. He didn’t announce the death of reading. Though some might interpret it that way. Consider this exchange in the comments section from a blog post yesterday that elicited 2500 tweets.
Charity FootballClub: I’m SO OVER reading…it’s why i stick with twitter cos it’s quick , short and sharp. Linchpin the hard copy book is the last I bought and it’s taken a while but I’m getting to the end! as for eBooks! nah…click , close file …game over!
