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More than ever before, businesses put a high value on connection and collaboration in order to thrive. And we expect information (including advice) to be largely free. This new way of interacting has allowed us to connect in ways that would have been difficult in years past, making it easier now to reach out and ask if you can pick someone’s brain.
I do it. We all do it. But it’s easy to forget that some people make their living problem solving and using strategic thinking. I’m flattered when someone asks to pick my brain because it means they desire my opinion. The key word here is desire. Desiring and valuing are two very different things. We value what we pay for. Giving away too much of your time affects not only you but the people you aim to help, not to mention the people who do end up paying for it.
It’s a challenge to draw the line, especially for do-gooders. Bernadette Jiwa puts it beautifully here why it’s important to value yourself enough to put your energy towards high-impact work. If the goal is to help people, you can’t very well do that if you don’t value your time and expertise. The little dribbles of advice here and there don’t add up to much…for anyone. Read the rest of this entry »
That’s not an easy question to answer. For companies that have a deep understanding of how design can drive business, the choice of how much to spend and whom to hire is easier than for a small company minding a small budget.
One story making the rounds is this one on the cost of some famous logos. It’s not exactly instructive. Some famous brands spent $0 and others spent $100 million.
How then do you decide what to invest in a logo design? Read the rest of this entry »
There are those rare people who want to move projects forward. They see stagnation around certain issues and they fill the vacancy of action. (Thanks to a client—one who does take action—for sharing that phrase.) Read the rest of this entry »
The other day, my yoga instructor said that every pose has five steps.
You’re hiring a designer or marketing person and can’t wait for the process to unfold.
Most likely you have some uncertainty. You don’t know how to choose a consultant. You’ve never been through the process. You don’t know which questions to ask. You don’t speak the same language. You’re worried about money. You have a committee to please. You’ve got your other work to do.
In any project or effort, there is big vision, small details and everything in between. It all matters, but it’s the details that are most noticed by the end user.
Well, not so much noticed as felt. This is an important distinction.
What is felt is delight…or annoyance. Clarity…or confusion. Satisfaction…or stupidity.
It would be one thing if the customer intellectualized what didn’t work. But most often, they feel lazy, tired or stupid. In The Design of Everyday Things, author Donald Norman explains that people tend to blame themselves when something doesn’t work, even if the flaw is in the design.
Have you ever found yourself saying this as you start a project?
Have you ever imposed this criteria on a hired consultant or firm? Read the rest of this entry »